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🏷️White Label

White Label lets you serve client reports from your own custom domain with your branding. Instead of sharing ringtonic.app links, your clients see your agency's domain (e.g., reports.youragency.com).

White Label is available on the Agency plan only.

White Label Portal

How It Works

  1. Add your domain in Ring Tonic settings

  2. Configure DNS to add a CNAME record to your system

  3. Wait for automatic verification (checked every 5 minutes)

  4. Customize branding with your logo and colors

  5. Set up custom email delivery so notifications come from your email address

  6. Migrate webhooks so calls route through your domain

Once set up, your clients access reports at https://reports.youragency.com instead of ringtonic.app, with your branding throughout—including email notifications.


Adding Your Domain

Access White Label from the User Setting dropdown
  1. Go to SettingsWhite Label

  2. Enter your custom domain (e.g., reports.youragency.com)

  3. Click Add Domain


Configuring DNS

Configure your DNS after adding a domain

After adding your domain, configure your DNS with a CNAME record:

Type
Name
Value

CNAME

reports.youragency.com

to.laravel.cloud

DNS propagation can take up to 48 hours, though it's usually much faster.


Verification

Ring Tonic automatically checks pending domains every 5 minutes. Once your DNS is correctly configured:

  1. Ring Tonic detects the DNS change

  2. SSL certificate is automatically provisioned

  3. Your domain becomes active

You can also manually trigger a check by clicking Check Verification on the White Label settings page.

Verification Status

Status
Meaning

Pending

Waiting for DNS verification

Verified

DNS correct, SSL being provisioned

Active

Domain fully working, ready to use

Failed

DNS misconfigured, check your CNAME record


Customizing Your Branding

Full branding customization

After your domain is active, customize the appearance:

  1. Go to SettingsWhite Label

  2. Update your branding:

    • Brand Name: Your agency name (used in browser titles and as logo fallback)

    • Logo: Your company logo (PNG, JPG, SVG, WebP)

    • Favicon: Browser tab icon

    • Support Email: Where clients contact for help

  3. Click Save

Brand Name

The brand name appears in two places:

Location
When It's Used

Browser title

Always shows as suffix (e.g., "Call Activity - Your Agency")

Page header

Only when no logo is uploaded

No logo? If you haven't uploaded a logo, your brand name displays as text in the header. This is useful if you want a text-based branding without creating a logo image.


Custom Email Delivery (Optional)

By default, Ring Tonic sends notifications (call log exports, webhook migration updates, workspace invitations, etc.) from our email address. With Custom Email Delivery, these notifications are sent through your own mail server so clients see your agency's sender identity.

Requires verified domain: The Email Delivery section only appears after your white-label domain is verified and active.

Email Delivery settings within the White Label configuration

Setting Up Custom SMTP

  1. Go to SettingsWhite Label

  2. Scroll to the Email Delivery section

  3. Enter your SMTP credentials:

Field
Description
Example

SMTP Host

Your mail server address

smtp.youragency.com

Port

SMTP port number

587 (TLS) or 465 (SSL)

Username

SMTP authentication username

noreply@youragency.com

Password

SMTP authentication password

Leave blank if not required

Encryption

Connection security

None, TLS, or SSL

From Email

Sender email address

noreply@youragency.com

From Name

Sender display name

Your Agency Name

  1. Click Test Connection to verify your credentials

  2. Click Save

All app notifications (exports, invitations, alerts, etc.) will be sent through your SMTP server. Password reset and email verification emails always use Ring Tonic's default sender for security.

Clearing SMTP Settings

To stop using your own mail server and revert to Ring Tonic's default:

  1. Click Clear SMTP in the Email Delivery section

  2. Click Save

All future notifications will be sent from Ring Tonic's default email address.

What happens to email delivery if I downgrade my plan?

Your SMTP credentials are preserved, but email delivery automatically reverts to Ring Tonic's default sender while your domain is inactive. If you upgrade again, your custom SMTP settings are restored automatically—no reconfiguration needed.

Can I use any SMTP provider?

Yes. Any SMTP server works, including Gmail, Amazon SES, Mailgun, Postmark, SendGrid, or your own mail server.

What if my SMTP server is down?

Ring Tonic will automatically retry failed notifications. If your server remains unreachable, notifications will be skipped for that attempt.


Migrating Webhooks (Optional)

When you enable White Label, your tracking numbers can be updated to route calls through your custom domain.

Update existing Twilio webhooks to use your white-label domain
  1. Go to SettingsWhite Label

  2. Click Update now under your domain

  3. Review how many numbers need updating

  4. Click Update to migrate them

  5. You'll receive an email when migration completes

No downtime: Calls continue working throughout the migration.


Common Questions

Do I need my own SSL certificate?

No. Ring Tonic automatically provisions and manages SSL certificates for your white-label domain.

Can I use my root domain (e.g., youragency.com)?

Technically yes, but we recommend using a subdomain to keep your main website separate.

How long does DNS verification take?

Once your DNS is correctly configured, verification typically happens within minutes. DNS propagation can take up to 48 hours.

What happens if I remove my white-label domain?

Your reports will revert to using ringtonic.app. Existing shared links using your custom domain will stop working.

Can I change my white-label domain?

Yes, but you'll need to remove the current domain and add a new one. This requires re-verifying DNS and migrating webhooks again.

Do all my workspaces use the same white-label domain?

Yes, white-label settings are tied to your user account, not individual workspaces.

What happens to call tracking if I downgrade my plan?

Call tracking and webhooks continue working normally even after downgrading. Only client-facing pages are affected - they'll be redirected to the main application domain.

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