🛒Products & Services
What are Products & Services?
The Products & Services catalog is your pricing menu that powers AI-driven deal value estimation. By maintaining a catalog of what you offer and how much it costs, Ring Tonic's AI can analyze customer calls and automatically estimate potential revenue for each lead.
How It Works
When a customer calls and discusses specific needs, Ring Tonic will:
Send the conversation to OpenAI API (via the transcription)
Identifies mentioned products/services from your catalog
Understands the context (repair vs replacement, urgency, scope)
Estimates the deal value based on your pricing ranges
Displays the estimate in your call log for quick prioritization
Example:
Your Catalog:
Water Heater Repair: $150 - $400
Water Heater Replacement: $1,200 - $3,500
Emergency Service Call: $150
Customer says:
"My 15-year-old water heater just died and I need a new one installed today. Can someone come out this afternoon?"
AI estimates: $1,500 - $3,650 (replacement + emergency service)
Now you know this is a high-value lead that needs immediate attention.
Without a Catalog: The AI can still estimate deal values if customers explicitly mention budgets or prices (e.g., "I have a $3,000 budget"). However, these estimates are less reliable and depend on customers volunteering pricing information. For best results, set up your Products & Services catalog.
How to Add Products & Services
Step 1: Navigate to Products & Services
Click Products & Services in the left sidebar
Click the Add Product/Service button
Step 2: Fill Out the Product/Service Details
You'll need to provide the following information:
Name (Required)
The name of your product or service. Be specific and descriptive.
Good Examples:
"Roof Inspection & Estimate"
"Full Roof Replacement (Asphalt Shingles)"
"Emergency Leak Repair"
"Gutter Installation"
Avoid:
"Service" (too vague)
"Repair 1" (not descriptive)
"Thing" (not helpful)
Description (Optional)
Add details about what's included, typical duration, or any other relevant information. This helps the AI make more accurate estimations.
Examples:
"Complete tear-off and replacement of existing roof, including underlayment, drip edge, and cleanup"
"Emergency service call for urgent plumbing issues (24/7 availability)"
"Comprehensive HVAC system inspection with written report"
Category (Optional)
Group related items together for easier organization. Common categories:
Installation
Repair
Maintenance
Consultation
Emergency Service
Inspection
Upgrade
You can create your own categories that match your business structure.
Price Range (Required)
Set minimum and maximum prices in your workspace currency. The AI uses this range to estimate deal values based on what the customer describes.
Minimum Price: The lowest price you'd typically charge for this service (best-case scenario, simple job)
Maximum Price: The highest price you'd typically charge (worst-case scenario, complex job)
Examples:
Roof Repair
$500
$3,000
Small patch vs extensive damage
HVAC Installation
$3,500
$12,000
Single unit vs whole-house system
Plumbing Service Call
$150
$800
Simple fix vs major repair
Website Design
$2,000
$15,000
Landing page vs full e-commerce site
Tip: Use realistic ranges based on your actual past jobs. The AI is smart enough to estimate within the range based on job complexity mentioned in the call.
Status (Optional)
Toggle whether this product/service is active:
Active (default): Included in AI deal value estimation
Inactive: Excluded from estimation but kept in your catalog
Use inactive status for seasonal services or products you're phasing out.
Step 3: Save Your Product/Service
Click Create Product/Service (or Update Product/Service if editing)
You'll see a success message and return to the catalog page.
When Deal Values Are (and Aren't) Estimated
The AI WILL estimate a deal value when:
With a Products & Services Catalog:
✅ Customer discusses specific products/services from your catalog
✅ Customer mentions needs that clearly match your offerings
✅ Customer asks for quotes, pricing, or estimates
✅ Conversation includes enough context to make an educated guess
Without a Products & Services Catalog:
✅ Customer explicitly mentions budget amounts (e.g., "I have $5,000 to spend")
✅ Customer states how much they're willing to pay
✅ Customer references specific dollar amounts for their project
The AI WON'T estimate a deal value when:
❌ Call is too general ("just gathering information")
❌ Customer doesn't mention specific services OR pricing/budget
❌ Wrong number or misdirected call
❌ Complaint call without service discussion
❌ No Products & Services catalog AND customer doesn't mention prices/budget
❌ Transcription quality is too poor to analyze
Best Practice: While the AI can work without a catalog, you'll get far more accurate and consistent deal value estimates by maintaining a Products & Services catalog. The catalog allows the AI to estimate based on your actual pricing structure, even when customers don't mention specific dollar amounts.
Enabling Deal Value Estimation
To activate automatic deal value estimation:
Navigate to Workspace Settings
Go to the AI Automation tab
Make sure you have an OpenAI API key configured
Find "Automatically estimate deal value"
Toggle the switch to enable it
Click Save or Update Workspace
Once enabled, the AI will automatically estimate values for all new transcribed calls where customers discuss your products or services.
See the AI Automation Setup Guide for complete details on enabling AI features.
What's Next? After setting up your Products & Services catalog and enabling AI automation, Ring Tonic will automatically estimate deal values for every qualified call. Use these estimates to prioritize follow-ups, forecast revenue, and close more high-value deals.
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