📞Phone Numbers
What are Phone Numbers?
Phone numbers in Ring Tonic are your inventory of tracking numbers that can be assigned to campaigns. Think of them as a pool of resources that you manage centrally and allocate to different marketing initiatives.
Understanding Phone Number Status
Phone numbers in your inventory can be in one of two states:
Assigned: Currently linked to a campaign and actively tracking calls
Unassigned: Available in your inventory but not linked to any campaign
Best Practice: Keep a few unassigned numbers in your inventory as reserves. This makes it faster to launch new campaigns since you can skip the number purchasing step.
Managing Your Phone Numbers
Viewing Your Inventory
Go to Phone Numbers in the main navigation
View your complete inventory with:
Total Numbers: All tracking numbers in your account
Active Campaigns: Numbers currently assigned to campaigns
Unassigned: Numbers available for assignment
The phone numbers table shows:
Phone Number: The actual phone number (formatted for readability)
Friendly Name: Optional custom label for easy identification
Campaign: Which campaign the number is assigned to (or "Unassigned")
Type: Campaign type (DNI or Static)
Forwarding To: The business number where calls are routed
Last Call: When the number last received a call
Filtering and Searching
Use the built-in filters to find specific numbers:
Status Filter:
Assigned: Show only numbers linked to campaigns
Unassigned: Show only available numbers
Campaign Filter:
Filter by specific campaign to see all numbers assigned to it
Search:
Search by phone number to quickly locate a specific number
Search by friendly name to find numbers by your custom labels
Importing Numbers from Twilio
If you already own phone numbers in your Twilio account, you can import them into Ring Tonic's inventory.
How to Import Numbers
Go to Phone Numbers → Import Numbers
Ring Tonic automatically loads all phone numbers from your Twilio account
Browse your numbers showing:
Phone number and friendly name
Voice/SMS/MMS capabilities
Current webhook configuration
Import status (whether already imported)
Select the numbers you want to import:
Click individual checkboxes to select specific numbers
Multiple selection allows bulk importing
Click Import to add them to your inventory
Important: When you import a number, Ring Tonic will update its Voice URL to a parking webhook. The number will stop receiving calls through its previous configuration until you assign it to a campaign.
Editing Friendly Names
Friendly names help you identify numbers at a glance without memorizing phone numbers.
How to Set a Friendly Name
Go to Phone Numbers
Find the number you want to label
Click the Edit (pencil) icon
Enter a friendly name (e.g., "Downtown Billboard", "Facebook Ads Reserve", "VIP Hotline")
Click Update
Pro Tip: Use descriptive friendly names that indicate the number's purpose or source. For example: "Q4 Radio Campaign" or "LinkedIn Ads - Tech Audience"
Assigning Numbers to Campaigns
You can assign or reassign numbers to campaigns directly from the phone numbers page.
How to Assign a Number
Go to Phone Numbers
Find the number you want to assign
Click the Assign (link) icon
Select a campaign from the dropdown
Shows all campaigns in your workspace
Organized alphabetically for easy browsing
Review any warnings (if applicable)
Click Assign to confirm
Assignment Warnings
Ring Tonic shows warnings when an assignment could impact existing campaigns or active calls:
Warning 1: Moving Between Campaigns
If the number is already assigned to another campaign:
Type: Warning
Message: "This number will be removed from [Campaign Name]. That campaign may stop working if it's a static campaign."
Impact: The origin campaign loses this number
Critical for Static Campaigns: Static campaigns typically use a single number. Moving that number to another campaign will break the static campaign's call routing.
Warning 2: Active Visitor Session
If the number is currently displayed to a visitor on your website (DNI campaigns):
Type: Danger
Message: "This number is currently displayed to a visitor on your website. Unassigning it now may cause a failed call for that visitor."
Impact: Active website visitors may see an error if they call
Warning 3: Empty Campaign
If removing this number would leave the campaign with no numbers:
Type: Warning
Message: "Removing this number will leave [Campaign Name] with no numbers. Calls to this campaign will stop."
Impact: The campaign can't receive any calls
Unassigning Numbers
You can also unassign a number to return it to your available inventory:
Click the Assign (link) icon on the number
Select "Unassigned" from the dropdown
Review warnings (same warnings apply as above)
Click Unassign to confirm
Releasing Numbers
When you no longer need a phone number, you can release it permanently.
How to Release a Number
Go to Phone Numbers
Find the number you want to release
Click the Release (trash) icon
Read the confirmation message carefully
Click Release to confirm
Warning: Releasing a number is permanent and cannot be undone. The number will be:
Deleted from Ring Tonic
Released back to Twilio
No longer associated with your account
Potentially reassigned to another Twilio customer
Make sure you really want to release the number before confirming.
Common Questions
Q: What happens when I import a number?
A: The number's webhook is updated to a parking configuration. It won't receive calls until you assign it to a campaign.
Q: Can I import the same number twice?
A: No, Ring Tonic tracks imported numbers and prevents duplicate imports. Already-imported numbers are marked and disabled in the import interface.
Q: Will releasing a number delete its call history?
A: No, call logs are preserved even after releasing a number. However, you won't be able to use that number for new campaigns.
Q: Can I reassign a number from a DNI campaign to a Static campaign?
A: Yes, but be careful. Removing numbers from DNI campaigns reduces the pool size, which could cause number exhaustion if you have high traffic.
Q: What's the difference between unassigning and releasing?
A: Unassigning keeps the number in your inventory (you still pay for it) but makes it available for other campaigns. Releasing permanently deletes the number from your account.
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