# Get Started

Ring Tonic is a modern **AI-Powered Call Tracking & Analytics** platform that helps businesses understand which marketing efforts drive phone calls, automatically qualify leads, and extract valuable insights from every conversation—without the traditional 400-500% markup competitors charge.

<div data-full-width="true" data-with-frame="true"><figure><img src="/files/n3rvDBbc6630j7eopBWi" alt=""><figcaption><p>Ring Tomnic - Call Activity Analytics</p></figcaption></figure></div>

### 🚀 What Ring Tonic Does

**Call Tracking & Attribution**

* Track which campaigns, ads, and sources generate phone calls
* Website Tracker with dynamic number insertion and form attribution
* Form submission capture as leads, even when the customer's backend fails ([Agency plan](/guides/form-submissions.md))
* Unlimited tracking numbers and campaigns (no artificial limits)

**Lightweight CRM**

* [Pipeline view](/guides/contacts.md) with stages: New → Contacted → Form Submitted → Qualified → Appointment Booked → Proposal Sent → Won / Lost
* Auto-advance from calls and form submissions; manual drag-and-drop in Kanban
* Workspace-defined custom fields (string, number, date, select, boolean, URL)
* [Postback API](/guides/crm-api.md) for external systems (Calendly, HubSpot, Zapier)

**AI-Powered Intelligence**

* Automatic call transcription with speaker identification
* Sentiment analysis to identify happy or frustrated customers
* Keyword extraction to spot buying signals and urgency
* Automatic lead qualification with customizable criteria
* Deal value estimation based on your pricing catalog

**Cost Transparency**

* Bring Your Own Twilio account (pay wholesale rates directly)
* No hidden overage fees or marked-up minutes
* Complete visibility into your actual costs

**Multi-Workspace Architecture**

* Agencies: Create unlimited separate workspaces for each client
* Complete data isolation between workspaces
* Team collaboration with role-based permissions

### 📋 Quick Start Guide

#### 1. Register an Account

Visit [ringtonic.app](https://ringtonic.app/) and create your account in under 2 minutes.

#### 2. Subscribe to a Plan

Choose the plan that fits your needs:

| Indie                                    | Agency                                         |
| ---------------------------------------- | ---------------------------------------------- |
| 1 workspace                              | Unlimited workspaces                           |
| Unlimited tracking numbers and campaigns | Team collaboration with role-based permissions |
| 6 months data retention                  | White-label reporting                          |
| All AI features included                 | 12 months data retention                       |
|                                          | API & Webhook (Soon)                           |
|                                          | All AI features included                       |

{% hint style="info" %}
See [pricing details](https://ringtonic.app/#pricing) for current rates.
{% endhint %}

#### 3. Set Up Your Workspace

After subscribing, you'll set up your workspace by connecting a few API services. Here's what you need:

{% tabs fullWidth="false" %}
{% tab title="Required: Twilio (Call Tracking & Recording)" %}
**What it does:** Twilio powers your phone numbers, routes calls, and provides call recordings.

**Setup time:** \~5 minutes

**Cost:** \~$1.15/month per number + \~$0.0085/minute for calls

**How to set up:**

1. Create a free Twilio account at [twilio.com](https://www.twilio.com/try-twilio)
2. Get your Account SID and Auth Token from the Twilio Console
3. Paste them into Ring Tonic workspace settings (Basic tab)

{% hint style="info" %}
[📖 Full Twilio setup guide](https://help.ringtonic.app/pages/crg7tMxXMDacQLAiSpgl#id-1.-set-up-twilio-for-tracking-calls)
{% endhint %}
{% endtab %}

{% tab title="Recommended: Transcription" %}
**What it does:** Converts call recordings into searchable text with speaker identification (Agent vs Customer).

**Setup time:** \~3 minutes

**Cost:** \~$0.00065-$0.0043/minute (depending on provider)

**Providers:** Choose one

* **AssemblyAI** (Recommended) - Best accuracy, great for noisy environments
* **Deepgram** - 10x faster processing, ideal for high-volume call centers

**How to set up:**

1. Create account with AssemblyAI or Deepgram
2. Get your API key
3. Paste it into Ring Tonic workspace settings (Transcription tab)
4. Enable "Automatically transcribe call recordings"

{% hint style="info" %}
[📖 Full transcription setup guide](https://help.ringtonic.app/pages/crg7tMxXMDacQLAiSpgl#id-2.-set-up-call-transcription-and-sentiment-analysis)
{% endhint %}
{% endtab %}

{% tab title="Nice to Have: AI Automation & Sentiment" %}
**AI Automation (Smart Lead Qualification)**

**What it does:**

* Extracts keywords that indicate buying intent
* Automatically qualifies leads based on conversation content
* Estimates deal values using your pricing catalog
* Tags calls for easy filtering ("Ready to Buy", "Urgent", etc.)

**Setup time:** \~3 minutes

**Cost:** \~$0.003-$0.005 per call analyzed

**Requirements:** OpenAI API key

**How to set up:**

1. Create an OpenAI account at [platform.openai.com](https://platform.openai.com/signup)
2. Generate an API key
3. Paste it into Ring Tonic workspace settings (AI Automation tab)
4. Enable "Automatically analyze keywords" and "Automatically estimate deal value"

{% hint style="info" %}
[📖 Full AI automation setup guide](https://help.ringtonic.app/pages/crg7tMxXMDacQLAiSpgl#id-3.-set-up-ai-automation-with-openai)
{% endhint %}

***

**Sentiment Analysis (Customer Satisfaction Tracking)**

**What it does:** Analyzes emotional tone of conversations to identify positive, neutral, or negative calls.

**Setup time:** \~5 minutes

**Cost:**

* $300 free credits for new Google Cloud users
* First \~500-1,000 calls/month: Free
* After: \~$0-5 per 1,000 calls (depending on call length)

**Requirements:** Google Cloud Natural Language API key

**How to set up:**

1. Create a Google Cloud account
2. Enable the Natural Language API
3. Generate an API key
4. Paste it into Ring Tonic workspace settings (Transcription tab, Sentiment Analysis section)

📖 [Full sentiment analysis setup guide](https://github.com/phuclh/ringtonic-help/blob/main/setup-workspace.md#set-up-google-natural-language-api-for-sentiment-analysis-optional)
{% endtab %}
{% endtabs %}

### 📚 Documentation

* [Setup Workspace](/guides/setup-workspace.md) - Complete workspace configuration guide
* [Products & Services](/guides/products-and-services.md) - Configure pricing catalog for deal value estimation

### 💰 Pricing Breakdown

With Ring Tonic's Bring Your Own Key (BYOK) model, you only pay for what you use:

**Ring Tonic Platform Fee:**

* Indie: See current pricing at [ringtonic.app](https://ringtonic.app/#pricing)
* Agency: See current pricing at [ringtonic.app](https://ringtonic.app/#pricing)

**Twilio (Required):**

* \~$1.15/month per tracking number
* \~$0.0085/minute for incoming calls

**AssemblyAI Transcription (Optional):**

* \~$0.00065/minute
* $50 free credits to start

**OpenAI AI Analysis (Optional):**

* \~$0.003-$0.005 per analyzed call
* Free credits available for new accounts

**Google NLP Sentiment (Optional):**

* $300 free credits for new Google Cloud users
* First \~500-1,000 calls/month: Free
* After: \~$0-5 per 1,000 calls (depending on call length)

{% hint style="success" %}
**Example Total Cost:** 10 tracking numbers + 1,000 minutes/month with all features = \~$30-35/month total (including Ring Tonic subscription).

Compare to competitors charging $200-500/month for the same usage. 💰
{% endhint %}

### 🆚 Why Ring Tonic?

**Traditional Call Tracking Platforms:**

* Pay $200-500/month for 10 numbers and 1,000 minutes
* Hidden overage fees and per-minute charges
* Black box pricing with 400-500% markup
* Limited AI features or expensive add-ons

**Ring Tonic:**

* Pay \~$30-35/month for same usage with all AI features
* Complete cost transparency
* Wholesale rates from Twilio (no markup)
* State-of-the-art AI from OpenAI and Google

### 🔒 Security

* All API keys encrypted at rest using AES-256 encryption
* Keys never shared with third parties
* Only used to make authorized API calls on your behalf
* Full data isolation between workspaces

### 📞 Support

Questions? Please post them on [Ring Tonic's Facebook Group](https://www.facebook.com/groups/ringtonic).

***

**Ready to get started?** [Sign up now](https://ringtonic.app/register) and set up your first workspace in under 15 minutes.


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