👋Get Started
Ring Tonic is a modern AI-Powered Call Tracking & Analytics platform that helps businesses understand which marketing efforts drive phone calls, automatically qualify leads, and extract valuable insights from every conversation—without the traditional 400-500% markup competitors charge.
🚀 What Ring Tonic Does
Call Tracking & Attribution
Track which campaigns, ads, and sources generate phone calls
Website Tracker with dynamic number insertion and form attribution
Form submission capture as leads, even when the customer's backend fails (Agency plan)
Unlimited tracking numbers and campaigns (no artificial limits)
Lightweight CRM
Pipeline view with stages: New → Contacted → Form Submitted → Qualified → Appointment Booked → Proposal Sent → Won / Lost
Auto-advance from calls and form submissions; manual drag-and-drop in Kanban
Workspace-defined custom fields (string, number, date, select, boolean, URL)
Postback API for external systems (Calendly, HubSpot, Zapier)
AI-Powered Intelligence
Automatic call transcription with speaker identification
Sentiment analysis to identify happy or frustrated customers
Keyword extraction to spot buying signals and urgency
Automatic lead qualification with customizable criteria
Deal value estimation based on your pricing catalog
Cost Transparency
Bring Your Own Twilio account (pay wholesale rates directly)
No hidden overage fees or marked-up minutes
Complete visibility into your actual costs
Multi-Workspace Architecture
Agencies: Create unlimited separate workspaces for each client
Complete data isolation between workspaces
Team collaboration with role-based permissions
📋 Quick Start Guide
1. Register an Account
Visit ringtonic.app and create your account in under 2 minutes.
2. Subscribe to a Plan
Choose the plan that fits your needs:
1 workspace
Unlimited workspaces
Unlimited tracking numbers and campaigns
Team collaboration with role-based permissions
6 months data retention
White-label reporting
All AI features included
12 months data retention
API & Webhook (Soon)
All AI features included
See pricing details for current rates.
3. Set Up Your Workspace
After subscribing, you'll set up your workspace by connecting a few API services. Here's what you need:
What it does: Twilio powers your phone numbers, routes calls, and provides call recordings.
Setup time: ~5 minutes
Cost: ~$1.15/month per number + ~$0.0085/minute for calls
How to set up:
Create a free Twilio account at twilio.com
Get your Account SID and Auth Token from the Twilio Console
Paste them into Ring Tonic workspace settings (Basic tab)
What it does: Converts call recordings into searchable text with speaker identification (Agent vs Customer).
Setup time: ~3 minutes
Cost: ~$0.00065-$0.0043/minute (depending on provider)
Providers: Choose one
AssemblyAI (Recommended) - Best accuracy, great for noisy environments
Deepgram - 10x faster processing, ideal for high-volume call centers
How to set up:
Create account with AssemblyAI or Deepgram
Get your API key
Paste it into Ring Tonic workspace settings (Transcription tab)
Enable "Automatically transcribe call recordings"
AI Automation (Smart Lead Qualification)
What it does:
Extracts keywords that indicate buying intent
Automatically qualifies leads based on conversation content
Estimates deal values using your pricing catalog
Tags calls for easy filtering ("Ready to Buy", "Urgent", etc.)
Setup time: ~3 minutes
Cost: ~$0.003-$0.005 per call analyzed
Requirements: OpenAI API key
How to set up:
Create an OpenAI account at platform.openai.com
Generate an API key
Paste it into Ring Tonic workspace settings (AI Automation tab)
Enable "Automatically analyze keywords" and "Automatically estimate deal value"
Sentiment Analysis (Customer Satisfaction Tracking)
What it does: Analyzes emotional tone of conversations to identify positive, neutral, or negative calls.
Setup time: ~5 minutes
Cost:
$300 free credits for new Google Cloud users
First ~500-1,000 calls/month: Free
After: ~$0-5 per 1,000 calls (depending on call length)
Requirements: Google Cloud Natural Language API key
How to set up:
Create a Google Cloud account
Enable the Natural Language API
Generate an API key
Paste it into Ring Tonic workspace settings (Transcription tab, Sentiment Analysis section)
📚 Documentation
Setup Workspace - Complete workspace configuration guide
Products & Services - Configure pricing catalog for deal value estimation
💰 Pricing Breakdown
With Ring Tonic's Bring Your Own Key (BYOK) model, you only pay for what you use:
Ring Tonic Platform Fee:
Indie: See current pricing at ringtonic.app
Agency: See current pricing at ringtonic.app
Twilio (Required):
~$1.15/month per tracking number
~$0.0085/minute for incoming calls
AssemblyAI Transcription (Optional):
~$0.00065/minute
$50 free credits to start
OpenAI AI Analysis (Optional):
~$0.003-$0.005 per analyzed call
Free credits available for new accounts
Google NLP Sentiment (Optional):
$300 free credits for new Google Cloud users
First ~500-1,000 calls/month: Free
After: ~$0-5 per 1,000 calls (depending on call length)
Example Total Cost: 10 tracking numbers + 1,000 minutes/month with all features = ~$30-35/month total (including Ring Tonic subscription).
Compare to competitors charging $200-500/month for the same usage. 💰
🆚 Why Ring Tonic?
Traditional Call Tracking Platforms:
Pay $200-500/month for 10 numbers and 1,000 minutes
Hidden overage fees and per-minute charges
Black box pricing with 400-500% markup
Limited AI features or expensive add-ons
Ring Tonic:
Pay ~$30-35/month for same usage with all AI features
Complete cost transparency
Wholesale rates from Twilio (no markup)
State-of-the-art AI from OpenAI and Google
🔒 Security
All API keys encrypted at rest using AES-256 encryption
Keys never shared with third parties
Only used to make authorized API calls on your behalf
Full data isolation between workspaces
📞 Support
Questions? Please post them on Ring Tonic's Facebook Group.
Ready to get started? Sign up now and set up your first workspace in under 15 minutes.
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